Shannon teaches New Venture Development at the undergraduate level and the Entrepreneurship PhD Seminar at the University of Arkansas, and previously taught courses in entrepreneurial opportunity recognition, survey of entrepreneurship, international business, organizational management, and organizational behavior at Texas Christian University, the University of Wisconsin–Madison, and Hanoi University of Agriculture.

Her teaching philosophy centers on equipping students to be resourceful, thoughtful contributors — not by regurgitating facts but by engaging with frameworks, questioning assumptions, and putting ideas into practice. She creates a classroom environment where students feel known and supported, learning every student's name on the first day, and where failure is treated as a necessary and celebrated part of the learning process. Her courses emphasize experiential, process-oriented learning: students move through entrepreneurship frameworks by building real ventures, reflecting on what they learn along the way rather than simply reporting outcomes. She has integrated creative assessment approaches, including reflective learning evaluations, failure resumes, and AI-based assignments where students use tools like ChatGPT, Lovable, and Replit as entrepreneurial co-founders.

Beyond the classroom, she advises undergraduate honors theses using qualitative research methods, mentors students through the McMillon Innovation Studio (where she leads regular workshops on customer discovery and qualitative data analysis), and participates in other similar programs within and outside of the Sam M. Walton College of Business.